Well, as it turns out it was a woman who was upset about the price of sneakers that convinced Shaq to go it solo on the sneaker tip.
That's hot business right there.
Kerby Jean-Raymond is paying it forward. The renowned designer and Pyer Moss founder maintains a gig as the Vice President of Creative Direction for Reebok and along with the brand premiered a short film called CrateMaster that portrays the creativity and hustle of basketball-playing youth in Brownsville, Brooklyn.
Needless to say, OG sneakerheads will be checking for these.
Back in 2005 Adidas purchased Reebok with grand plans of taking on the sneaker juggernaut known as Nike, but unfortunately they were never able to market the brand properly and ended up with a gang of bricks hitting the shelves over the years.
Remixing the classic Reebok Question Low silhouettes, Pharrell and his team has given a new colorway and design to the sneakers that Allen Iverson made famous by lacing it with BBC ICECREAM's signature "Name Chains" and "Beepers & Butts" graphics respectively.
This month, Reebok Classic and Footaction are celebrating the legacy of the Instapump Fury with their Reebok Fury Pop Up Shop at 125 West 33rd Street in New York City. The Pop Up coincides with Reebok’s partnership with Future, who’s spent the majority of his tour rocking the latest Instapump Fury Overbranded. “I’ve really enjoyed wearing Reebok on my […]
After breaking barriers with his first Reebok collab, which aimed to lessen the tension between Crips and Bloods in his hometown of Compton, California, K.Dot has another fresh pair of kicks on the way.
Kendrick Lamar is never on shy away from powerful visuals. And his new Reebok Commercials where he rocks a clean pair of Classics, is no different. K. Dot finds himself along in an empty mansion that’s gaudily decorated. As he walks along the marble floors he spits some spoken word. As you already know, Lamar has […]
Reebok and Kendrick Lamar dropped a commercial for the Ventilator Day-Glo sneakers today. Shot on a dark backdrop, the bright sneakers stand out among the crowd, and so does Lamar’s narration. He lets us know that life wasn’t meant for you to fit in. MUST SEE: Too Powerful To Contain: Kendrick Lamar’s ‘To Pimp A Butterfly’ Deserves […]
Ever since Reebok‘s moved more into the entertainers sector with their collaborations, they’ve consistently pushed hip-hop culture forward by working with some of its biggest stars. And now, Kendrick Lamar becomes the latest MC to announce a partnership with the shoe apparel brand. Never afraid to push boundaries, K-Dot had this to say […]
The sneaker bidding war between Under Armour and Nike came to an end on Sunday when Oklahoma City Thunder superstar Kevin Durant post his choice on Twitter with his decision to stick with sneaker giant Nike. According to Darren Rovell of ESPN says the deal will likely run until Durant decides to hang up his […]